4DX: The Future of Cinema or a Pointless Gimmick?
December 28, 2015 4 Comments
So, South Korea-developed 4DX cinemas are rapidly taking over the world, reaching Africa already:
“South Africans will be able to watch the highly anticipated Star Wars: The Force Awakens at Africa’a first 4DX cinema. The seventh instalment of the hugely popular franchise will be the opening title at Nu Metro at Cape Town’s V&A Waterfront 4DX creator ACJ 4DPLEX partnered with Nu Metro Cinemas this year to bring the ground-breaking 4D cinema technology for feature films to South Africa. 4DX uses vibration, motion, water, wind, lightning, scents, and more to provide a truly immersive experience, and is available in [215 auditoriums in 35 countries]. The company aims to reach 300 auditoriums by the first half of 2016.”
Source: http://sbeta.iol.co.za/tonight/movies/star-wars-hits-africa-s-first-4dx-cinema-1960742 [15/12/2015] [Accessed 28/12/2015]
Increased popularity of these cinemas cannot be overstated – this November 4DX representatives said that “4DX immersive cinematic experience has reached its own record with 10M moviegoers and $150M at worldwide turnstiles across the first 10 months of 2015.”
Source: http://deadline.com/2015/11/4dx-worldwide-box-office-record-immersive-technology-cj4dplex-1201615135/ [09/11/2015] [Accessed 28/12/2015]
I am surprised how popular 4DX cinemas are becoming, considering their ordinary screens (come on, they are smaller than IMAX), and sometimes unpleasant and annoying effects. The fact is also they can only cater for certain types of movies, such as action-based sequences. Whether they are truly THE future of cinematic experience remains to be seen, but my guess is that the cinemas of the future will definitely involve some kind of VR (virtual reality) experience, see dated, but interesting article here.