4DX: The Future of Cinema or a Pointless Gimmick?

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So, South Korea-developed 4DX cinemas are rapidly taking over the world, reaching Africa already: 

“South Africans will be able to watch the highly anticipated Star Wars: The Force Awakens at Africa’a first 4DX cinema. The seventh instalment of the hugely popular franchise will be the opening title at Nu Metro at Cape Town’s V&A Waterfront 4DX creator ACJ 4DPLEX partnered with Nu Metro Cinemas this year to bring the ground-breaking 4D cinema technology for feature films to South Africa. 4DX uses vibration, motion, water, wind, lightning, scents, and more to provide a truly immersive experience, and is available in [215 auditoriums in 35 countries]. The company aims to reach 300 auditoriums by the first half of 2016.”

Source: http://sbeta.iol.co.za/tonight/movies/star-wars-hits-africa-s-first-4dx-cinema-1960742  [15/12/2015] [Accessed 28/12/2015]

Increased popularity of these cinemas cannot be overstated – this November 4DX representatives said that “4DX immersive cinematic experience has reached its own record with 10M moviegoers and $150M at worldwide turnstiles across the first 10 months of 2015.”

Source: http://deadline.com/2015/11/4dx-worldwide-box-office-record-immersive-technology-cj4dplex-1201615135/ [09/11/2015] [Accessed 28/12/2015]

I am surprised how popular 4DX cinemas are becoming, considering their ordinary screens (come on, they are smaller than IMAX), and sometimes unpleasant and annoying effects. The fact is also they can only cater for certain types of movies, such as action-based sequences. Whether they are truly THE future of cinematic experience remains to be seen, but my guess is that the cinemas of the future will definitely involve some kind of VR (virtual reality) experience, see dated, but interesting article here.

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4 Responses to 4DX: The Future of Cinema or a Pointless Gimmick?

  1. Caz says:

    That is very interesting as don’t see how it will add much to some films!

  2. Artem says:

    In a place where I live we have 7D cinema. It’s like 3D + shaking seats + water pours in your face when the heroes jump in waterfall + airflow in your face when it’s aircraft scene and so on. So Korean 4DX is just a passed century.

    • dbmoviesblog says:

      That is very interesting. Some 4D cinemas were actually marketed as 7D, and I guess there are now some versions of 7D and above. Also, I guess when you have 3D and a variety of effects (shaking, water, wind, etc.) you can add, subtract and vary quantity and presence of all that, depending on a movie.

      • Artem says:

        Yeah, but as for me – a decent picture, good sound, fresh air and nobody chewing M&Ms nearby – is a pretty much of a good time in a cinema. All this 100D stuff is a bit too much for me))

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