4DX: The Future of Cinema or a Pointless Gimmick?

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So, South Korea-developed 4DX cinemas are rapidly taking over the world, reaching Africa already: 

“South Africans will be able to watch the highly anticipated Star Wars: The Force Awakens at Africa’a first 4DX cinema. The seventh instalment of the hugely popular franchise will be the opening title at Nu Metro at Cape Town’s V&A Waterfront 4DX creator ACJ 4DPLEX partnered with Nu Metro Cinemas this year to bring the ground-breaking 4D cinema technology for feature films to South Africa. 4DX uses vibration, motion, water, wind, lightning, scents, and more to provide a truly immersive experience, and is available in [215 auditoriums in 35 countries]. The company aims to reach 300 auditoriums by the first half of 2016.”

Source: http://sbeta.iol.co.za/tonight/movies/star-wars-hits-africa-s-first-4dx-cinema-1960742  [15/12/2015] [Accessed 28/12/2015]

Increased popularity of these cinemas cannot be overstated – this November 4DX representatives said that “4DX immersive cinematic experience has reached its own record with 10M moviegoers and $150M at worldwide turnstiles across the first 10 months of 2015.”

Source: http://deadline.com/2015/11/4dx-worldwide-box-office-record-immersive-technology-cj4dplex-1201615135/ [09/11/2015] [Accessed 28/12/2015]

I am surprised how popular 4DX cinemas are becoming, considering their ordinary screens (come on, they are smaller than IMAX), and sometimes unpleasant and annoying effects. The fact is also they can only cater for certain types of movies, such as action-based sequences. Whether they are truly THE future of cinematic experience remains to be seen, but my guess is that the cinemas of the future will definitely involve some kind of VR (virtual reality) experience, see dated, but interesting article here.

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“The Lobster” Review

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The Lobster (2015)

This is just to show how easy life is when there is two of something rather than one”, says the Hotel Manager in “The Lobster”, as one of the protagonist’s hands is restrained using a small lock. This is pretty much what this movie is all about: a near-future society obsessed with couples; viewing couples as the normality, as opposed to single people who are viewed as unproductive and undesirable. In that way, the film shows David (Colin Farrell), a newly single person who is transferred to the Hotel, a place where single people have just 45 days to find a suitable mate, and if they fail, they would be transformed into animals of their choice. Read more of this post

Previews: “Carol”, “Experimenter” and “By the Sea”

Carol (2015)

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Story: Based on a novel by Patricia Highsmith “The Price of Salt”, “Carol” is a romantic drama set in 1950s in New York. It is about a young department-store clerk, Therese Belivet (Rooney Mara) and her “forbidden” relationship with a much older affluent woman, Carol (Cate Blanchett) who goes through a bitter divorce.

Director: Todd Haynes.

Leads: Cate Blanchett and Rooney Mara.

Analysis: The film has to be outstanding regarding its directing and acting merits. “Carol” competed for the Palme d’Or at the Cannes Film Festival 2015, where Mara won the Best Actress Award (shared), and the film also topped the Golden Globe nominations. Highsmith’s novels enjoyed quite a success on screen, for example, both Anthony Minghella’s “The Talented Mr. Ripley” (1999) and Hossein Amini’s”The Two Faces of January” (2014) were reviewed positively by critics; and the in-depth exploration of lesbian relationships on screen is becoming quite a trend, e.g. “Blue is the Warmest Color” (2013) and “Clouds of Sils Maria” (2014). Overall,  no fault found so far.

Conclusion: Carol” promises to be a touching film, full of inexplicable emotion and depth. A definite must-watch.

Predicted score: 10/10

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“The Visit” Review

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The Visit (2015)

<<This review may contain implicit spoilers>>

The Visit’ is the 11th movie of a director M. Night Shyamalan, probably still best known for his film ‘The Sixth Sense’ (1999). In ‘The Visit’ a brother, Tyler (Ed Oxenbould) and sister, Becca (Olivia DeJonge) make a visit to their grandparents who they have never seen. Once at their grandparents’ cottage, the duo start making a video diary of their visit, depicting their day-to-day activities at the cottage. However, what at first glance appears a promising and comfy stay at their long-lost relatives’ house turned out to be an experience they would never forget. Read more of this post

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